SharePoint customers are finding new ways to leverage the power of SharePoint in combination with other Microsoft products to achieve their goals. Two customers that have taken advantage of the great integration between SharePoint Server 2010 for Internet Sites and Dynamics CRM are Copenhagen Airports (CPH) and Boys and Girls Club of Canada (BGCC). By combining SharePoint with Dynamics CRM they have improved their customer experience and relationships while increasing site traffic and revenue goals.
Copenhagen Airports (CPH) owns and operates the airports in Kastrup and Roskilde, Denmark. Kastrup airport, with more than 22.7 million passengers in 2011, is the busiest of the Scandinavian countries.CPH wanted to improve its service to passengers and increase retail revenue, but it had no data on passengers that it could use to sell them products and services. Using Microsoft SharePoint Server 2010 for Internet Sites and Microsoft Dynamics CRM to create the program website and a related shopping website, CPH was able to launch a customer loyalty program.
Benefits to CPH:
· Able to attract 50,000 members in two months· Improved service to travelers· Increased initial revenues by 45 percent· Gained platform for future expansion
Learn more at http://bit.ly/Hg1dX0.
Boys and Girls Clubs of Canada (BGCC) provides physical, educational, and social development to more than 200,000 young people and their families in more than 700 communities across Canada.BGCC wanted to revitalize its website and also create a members-only portal where employees could share information with BGCC clubs across the country. BGCC worked with technology partner Envision IT to build a new public-facing website and employee intranet using Microsoft SharePoint Server 2010 for Internet Sites. From an operations perspective, Microsoft Dynamics CRM is the key line-of-business application at BGCC. It tracks all clubs, service locations, staff, volunteers, donations, campaigns, newsletters, and marketing campaigns. It was crucial to BGCC that everything on the website feed into this program.
Benefits to BGCC:
· Increased site traffic by 20 percent· Increased donations by 50 percent· Improved information sharing· Achieved annual administrative savings of US $30,000
Learn more at http://bit.ly/HFpztw.
